Employer Brand Level Research
In today's competitive business world, attracting and retaining top talent is only possible with a strong Employer Brand.
Employer brand refers to the perception of an organization among its employees and potential candidates. This perception directly impacts the company's reputation, employee engagement, and corporate success.
Strengthening your employer brand should be a strategic priority for the entire organization, not just the Human Resources department. We offer you a holistic perspective in this transformation process with our Employer Brand Measurement Scale that we have developed specifically for your institution.
What We Measure
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How your current employees perceive your company.
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Your institutional image among potential candidates.
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The alignment of your Employer Value Proposition (EVP) with your corporate culture.
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Employee engagement, loyalty, and willingness to recommend (advocacy).
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The gap between brand promises and the actual experience.
How We Contribute to Your Success
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Enable Data-Driven Strategies: We help you create effective action plans by revealing your strengths and weaknesses with objective data.
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Provide a Talent Attraction Advantage: We make it easier for you to create a more attractive employer profile by understanding the reasons why candidates choose you.
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Strengthen Your Internal Image: We contribute to reducing turnover by increasing the satisfaction and sense of belonging of your current employees.
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Make Your Reputation Measurable: We uncover not just the perception, but the reasons behind that perception.
Every organization is different; therefore, the scales we develop are custom-structured for your institution. The measurement results form a solid foundation for your strategic HR planning, internal communication, leadership development, and employer brand investments.
Take the First Step Towards a Stronger Employer Brand
We enable you to build a powerful employer brand by deeply analyzing your company's reputation among employees and candidates. If you, too, want to increase your corporate appeal, work with the best talent, and make a difference, contact us.
